2020 will start the thirteenth year of pepr. And without any superstition. By the way: In many cultures, the 13 is considered a lucky number.
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Because at the end of the day, it's all about content, attitude and action. (Full article available in German only…)
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A comparison of the «Kurer method» with the «Gruebel method» (UBS) shows what it's all about. (Full article available in German only…)
(Full article available in German only…)
Small and medium-sized enterprises too can gain profile, share of voice and share of mind with Public Relations. A first check shows you the need and the opportunities. (Full article available in German only…)
Our agency has won some new mandates in the past weeks. (Full article available in German only…)
In the past weeks, we could add some new mandates to our client portfolio. (Full article available in German only…)
The classical beauty contest does not always lead to the best results. (Full article available in German only…)
Google’s initial public offering in the summer of 2004 caused quite a stir in the international financial community because the issue price was fixed in a so-called Dutch auction. Will there be more such auctions in the future? Does the Dutch auction spell the end of the familiar bookbuilding process, and what consequences would that have on corporate communications with investors, media and analysts? (Full article available in German only…)